Sunday, March 16, 2008

Coffee Bun by Roti Mum

Whenever we walk along the second floor of the department store side of the SM Mall of Asia (MOA), I try twice as hard to remind myself that I am on a diet. Two words: coffee buns! Call it smart marketing, the Roti Mum store in MOA bakes their coffee buns on site which guarantees that once the smell of freshly baked coffee buns lures you to their shop you will not be able to resist getting at least one coffee bun for yourself.

Before they're baked, the coffee bun dough balls are allowed to rise and then a sweet and creamy topping is piped on the dough in a dainty spiral which melts into the dough during the baking process. Fresh out of the oven, these coffee buns are hot, flavorful, and delightfully soft. Once, I took mine home where I intended to munch on it along with a mug of my favorite brewed coffee. A Roti Mum store clerk recommends popping the cooled coffee bun in the toaster to replicate fresh-baked goodness.

Roti Mum boasts to be the best coffee bun in Singapore. " 23th January 2005, The Sunday Times did a rating for all the coffee bun sellers in Singapore, and ROTI MUM ® was undisputedly ranked the BEST, with a rating of 4 ½ stars out of a perfect 5 !!! " No arguments here. Looking as innocent as a baby's bottom, Roti Mum's coffee buns are devilishly addictive once you get a taste of it.

2 comments:

Sakai said...

Looking as innocent as a baby's bottom, Roti Mum's coffee buns are devilishly addictive once you get a taste of it.
-- very funny line:)

Anonymous said...

Im not here to say bad things about their product because honestly their product is good, but people who want to franchise please beware, they are not good business partners. they are better off doing the business alone instead of partnering with other people who might be victimized by their unprofessional ways. they are very good talkers and when you have paid them in full, their support goes bad! I do hope that the Franchisers Association of the Philippines first review all their previous franchisee before they accept their application.

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